Boden wins Webbie award

It's not often that you come across a genuinely pleasant retailing experience online, but the Boden website is a joy to use. This wins the 2004 Webbie award for attention to detail and richness of user experience, not because it's using the latest Macromedia technologies, but because some real agonising has gone into targeting the audience, understanding how shoppers will use the site, and making the process genuinely enjoyable for the buyer.

The clothes are pretty fabulous too - lock up my wallet!